11/8/2023 0 Comments Explainer video production![]() The typical explainer video will be 60-90 seconds long, while B2B explainer videos tend to run a little longer at 2-3 minutes. Video production costs are estimated per minute. But there are various options depending on what type of video you want to make and the money you can spend. We broke down how we spent $4,000 creating our explainer video. Determine Production Budgetīefore you even brainstorm explainer video ideas, it’s essential to determine the budget. The best explainer video is sincere and effective at presenting your company’s solution to a problem. There is no correct way remember who you’re communicating with and why your product or service is important. Let’s walk through each step of making an explainer video. How to Make an Explainer Video (Step-by-Step) Poo-Pourii went from being a best-kept secret to one of the most popular air fresheners on the market. ![]() To capitalize on this success, the brand released multiple other ads with the same actor over the next few years. The video received tens of millions of views (currently 44 million). Poo-Pourii was already a successful product when this advertisement launched its brand awareness into the stratosphere. We’d be remiss not to include the best explainer video ever made. To help spark inspiration for your brainstorm, we’ve compiled a list of the 10 best explainer video examples. Writing a winning script and knowing your audience are the elements that matter most when creating a successful explainer video. Depending on the animation style, this can be a professional yet low-cost option for creating an explainer video.įor some brands (like the Grammarly video featured below), combining live-action with on-screen animation helps tell the whole story. There are many types of animations an explainer video might utilize: motion graphics, 3D, 2D, and even whiteboard animation. While this may be the most accessible type of explainer video to produce, it’s still important to focus on creating a high-quality result. The screencast demonstration may incorporate animation or live-action footage to add versatility and personality to the video. Screencast explainer videos highlight the user experience and how a product (like software) works. Every company’s product or service is different, and live-action video may not be the most effective way to tell every story. If brand awareness is a primary goal, producing a more significant return may be worth the added expense. These types of videos tend to encourage more engagement than animated explainer videos. Some businesses choose to hire a video production company because of this complexity. Producing a live-action explainer video can require hiring actors and crew, choosing a location, shooting the footage, editing, and more. Live-action videos use actual footage and are generally more expensive to create. We did this at SproutVideo to introduce our hosted video websites! 1. Note: Alternatively, you can combine animation and live-action for the best of both worlds. When choosing the type of video to create for your brand, consider which type will showcase your product best. There are three major types of explainer videos: live-action, animation, and screencast. Viewers retain 95% of a message when conveyed by video, compared to 10% when read in text.52% of marketers cite that video produces the highest ROI for content.Adding video to a campaign increases conversions by 34%.66% of people prefer to learn about a product or service by watching a short video.In a survey of nearly 600, 96% of people said they have watched an explainer video to learn about a product or service.Landing pages with embedded video get 86% more conversions than text-only pages.Explainer videos inherit and amplify these benefits. Video is one of the most powerful marketing strategies a company can use to build awareness and sell products or services. It answers ‘why?’ - instead of focusing on features (the ‘how’ and ‘what’ of your product).įor this reason, explainer videos more easily persuade consumers by presenting the ‘before’ and ‘after’ transformation they will experience with your product or service. What experience does your product or service create for your customers? How are their lives transformed?Īn explainer video succinctly illustrates the value proposition of your product. Think of the explainer video as your company’s elevator pitch. They build brand awareness, explain how the product works, and include a call to action.īusinesses use explainer videos for their homepage, landing pages, email campaigns, paid advertisements, sales outreach, and on social media. Quick Tips & Best Practices for Explainer VideosĮxplainer videos showcase a product or brand and the problem it solves, generally in less than 90 seconds.How to Make an Explainer Video (Step-by-Step).
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